Analysis of How Hotels Can Achieve Innovative Transformation in Brand Marketing Strategies in the Digital Age
Year: 2024
Type: article
Abstract: With the rapid development of information technology, driven by new technologies such as artificial intelligence, big data, and cloud computing, the commercial landscape in China is moving towards digitalization. Digitalization refers to the process and technology of expressing, storing, processing, and transmitting information in digital form. The concept and practice of digitalization permeate all aspects of modern society, symbolizing not only a technological transformation but also a cultural, economic, and social revolution. Through digitalization, human beings can manage information more efficiently, enhance productivity, and explore new possibilities for innovation and development. In other words, digital technology not only improves daily work efficiency but also brings many conveniences to people’s lives; it is a product of the technological era. To stand out in the competitive digital age, hotels must master trends, seize opportunities, face challenges, and quickly achieve innovative transformation in brand marketing strategies to capture market share and become industry leaders. This paper explores how hotels should realize innovative transformation in brand marketing strategies under the new technological era.
DOI: 10.54097/db4a4h79
Author: Zhexin Xiang
Institution: Shanghai Polytechnic University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4403358273