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The Art of Digital Marketing

Year: 2024

Type: article

Abstract: The digital revolution has fundamentally reshaped the business landscape, particularly in marketing. This article explores the rise of "cyber consumers" and their evolving needs, along with the increasing significance of cyber business-to-business interactions. It emphasizes the need for innovative marketing strategies to cater to these transformed dynamics.

Source: International Journal of Scientific Research in Science and Technology

DOI: 10.32628/ijsrst2411453

Authors: Giftson. S, Dr. S. Krishnakumari

Institution: Sathyabama Institute of Science and Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4403365140

FWCI:

Cites: 2

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Related to: 10