Year: 2024
Type: article
Abstract: Artificial Intelligence (AI) is revolutionising content marketing by automating key processes and enabling personalisation on a massive scale. Using technologies such as Machine Learning and Natural Language Processing, AI can generate content quickly, identify SEO-relevant keywords and improve campaign performance. It analyses user behaviour, anticipates their needs and optimises marketing strategies in real time. However, this automation poses ethical challenges, such as algorithmic bias and over-reliance on technology. To exploit these tools responsibly, it is crucial that companies adopt ethical and transparent practices, respecting data confidentiality rules. In the future, AI will continue to transform marketing, with innovations such as virtual agents and even more personalised strategies, while requiring a balance between technological efficiency and human authenticity.
Authors: Yassine Elkhatibi, Redouane Benabdelouhed
Institution: University of Hassan II Casablanca
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4403396877