Work

Exploring the role of green brand extensions and greenwashing in the fashion industry

Year: 2024

Type: article

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2024.2396612

Authors: Irene Roozen, Mariet Raedts, Margot Henderix

Institutions: KU Leuven, University of Antwerp

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4403400377

FWCI: 3.274

Cites: 33

Cited by: 7

Related to: 10