Work

Navigating ideals: effects of curvy and thin models in Instagram fashion advertising on body type preferences and clothing purchase intentions

Year: 2024

Type: article

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-04-2024-2047

Authors: Jannatul Shimul Ferdousi, Graham L. Bradley, Joan Carlini, Veya Seekis

Institution: Griffith University

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403404493

FWCI: 1.488

Cites: 52

Cited by: 2

Related to: 10