Work

A Study on the Enhancing Factors for Brand Awareness of Small and Medium-sized Performances

Year: 2024

Type: article

Source: 한국디자인문화학회지

DOI: 10.18208/ksdc.2024.30.3.17

Authors: Kang Ha Hyun, Nah Ken

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403409975

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