Work

The Impact of Luxury and Sports Brand Collaboration Product Attributes on Consumers’ Purchase Intentions -Focusing on the Mediating Effects of Brand Image and Brand Preference-

Year: 2024

Type: article

Study design: Observational Study

Source: 한국디자인문화학회지

DOI: 10.18208/ksdc.2024.30.3.299

Authors: Wang Ying Qi, Li Ming Chang, Younghwan Pan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403409992

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