Work

The Effect of Experiential Pop-Up Store Types on Brand Attitude and Purchase Intention -Focusing on Cosmetic Brands-

Year: 2024

Type: article

Source: 한국디자인문화학회지

DOI: 10.18208/ksdc.2024.30.3.169

Authors: Sa Ji Eun, Kim Seung In

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403410002

FWCI: 0.472

Cites:

Cited by: 1

Related to: 10