Work

How live commerce characteristics affect consumer purchase intent - Sales promotion as a control variable -

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Korea Culture Industry

DOI: 10.35174/jkci.2024.09.24.3.243

Authors: Youngmin Lee, Jongseon Lee

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403410496

FWCI: 1.488

Cites:

Cited by: 2

Related to: 10