Is The Instagram as A Homestay Selection in A Tourist Village?
Year: 2024
Type: article
Study design: Observational Study
Abstract: This research explores how Instagram is used to find homestay information in tourist village areas. Using a descriptive method and quantitative approach, data were collected through field surveys, Google Forms, and in-person interviews with participants from Jakarta.. The findings show that women prefer Instagram over men due to its image-centric nature, and young people aged 16-25 find it useful for homestay searches. Nonetheless, 27% of respondents express disagreement, stating that they primarily use Instagram for archiving photos and videos and favor online travel agent apps for booking accommodations. Nevertheless, 73% of participants concur that Instagram's features streamline the process of finding homestays. This study contributes to the tourism sector by highlighting Instagram’s potential to enhance homestay visibility, which could help improve the household economy in tourist villages. Keywords: Instagram, homestay, tourist village
Source: TRJ Tourism Research Journal
Institutions: Universitas Trisakti, Institut Pariwisata Trisakti
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
SDG: Gender equality
Open Access status: diamond
OpenAlex ID: W4403411141