Work

Customer Purchase Intent Prediction using Feature Aggregation on E-Commerce Clickstream Data

Year: 2024

Type: conference-paper

Source: International Artificial Intelligence and Data Processing Symposium (IDAP)

DOI: 10.1109/idap64064.2024.10711144

Authors: A. Aylin Tokuç, Tamer Dağ

Institutions: Kadir Has University, American University of the Middle East

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403446777

FWCI: 10.38

Cites: 6

Cited by: 8

Related to: 10