Work

Optimization of Marketing Department Activities using Machine Learning Technologies

Year: 2024

Type: conference-paper

Source: International Conference on Advanced Computer Information Technologies (ACIT)

DOI: 10.1109/acit62333.2024.10712551

Authors: Lesia Buiak, Mykola Shynkaryk, Yurii Semenenko, Kateryna Pryshliak

Institution: West Ukrainian National University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403447826

FWCI:

Cites: 7

Cited by:

Related to: 10