Work

Navigating the digital landscape: social media’s influence on luxury brand equity and purchase intention

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Science and Technology Policy Management

DOI: 10.1108/jstpm-02-2024-0044

Authors: Chai Lee Goi, Ik Ying Ngu, Fayrene Yew Leh Chieng

Institutions: Curtin University Sarawak, Curtin University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403450406

FWCI: 0.935

Cites: 118

Cited by: 2

Related to: 10