Decoding consumer resistance to near-expired products: The role of social stereotyping
Year: 2024
Type: article
Source: Journal of Retailing
Authors: Yongheng Liang, Yunlu Yin, Qian Xu
Institutions: Soochow University, Fudan University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Awards: G1771029181, G4349493181, G4550338795
OpenAlex ID: W4403461685
