Work

Subscriber retention management: SRM framework and future research agenda

Year: 2024

Type: article

Study design: Systematic Review

Source: Journal of Services Marketing

DOI: 10.1108/jsm-02-2024-0062

Authors: Denis Muratcehajic, Sandra Maria Correia Loureiro

Institutions: Iscte – Instituto Universitário de Lisboa, Unidade de Investigação em Desenvolvimento Empresarial

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403465814

FWCI: 4.21

Cites: 160

Cited by: 9

Related to: 10