Work

Strategic philanthropy of athletes after transgression: examining the congruence effect of pre-transgression and transgression issues

Year: 2024

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-08-2024-0207

Authors: Myungwoo Lee, Dong Hun Lee, Michael Cottingham, Billy Hawkins

Institutions: Southeast Missouri State University, University of Houston

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403475379

FWCI:

Cites: 61

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Related to: 10