Work

The dark side of brand community: the role of brand identification, community identification, brand passion and shopping motivation

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-12-2023-4888

Authors: Putri Dini Azizi, Arnold Japutra, Luis Arango, Joohee Kim

Institutions: University of Indonesia, The University of Western Australia, The University of Queensland

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403491500

FWCI: 2.339

Cites: 88

Cited by: 5

Related to: 10