Neophobia of private labels “Won’t buy it, never tried it!”
Year: 2024
Type: article
Study design: Observational Study
Authors: Riham Hassan Younis, Aiesha Elmeniawy
Institutions: Ain Shams University, Pharos University in Alexandria
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4403494766