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A Study on Space Production for Experiential Marketing in Home Appliance Brand Stores

Year: 2024

Type: article

Source: The Korean Society of Science & Art

DOI: 10.17548/ksaf.2024.09.30.675

Author: Eun Shin Choi

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403495566

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