Work

Leveraging Star Power : The Impact of Celebrity Endorsements on Digital Advertising and Brand Promotion in the Chinese Market

Year: 2024

Type: article

Source: Journal of Multiculture and Education

DOI: 10.31041/jme.2024.9.3.29

Authors: Qi Yang, InSul Kim

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403497929

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