Work

The power of appeal: do good looks and talents of vloggers in tourism short videos matter online customer citizenship behavior?

Year: 2024

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Tourism Research

DOI: 10.1080/10941665.2024.2413991

Authors: Jie Yin, Tianyu Li, Yensen Ni, Yifu Cui

Institutions: Huaqiao University, City University of Macau, Tamkang University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funders: National Science and Technology Council, National Outstanding Youth Science Fund Project of National Natural Science Foundation of China

Awards: G2335002316, G5946017216

OpenAlex ID: W4403498006

FWCI: 18.81

Cites: 91

Cited by: 26

Related to: 10