Work

How can I trust you if you’re fake? Understanding human-like virtual influencer credibility and the role of textual social cues

Year: 2024

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-02-2024-0092

Authors: Joon Woo Yoo, Junsung Park, Heejun Park

Institution: Yonsei University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403502759

FWCI: 39.72

Cites: 88

Cited by: 55

Related to: 10