Symbolic Interactionism and the Metamorphosis of Sports Brands: Indian Premier League’s Journey From Niche to Mass Cool
Year: 2024
Type: article
Source: Journal of Sport Management
Authors: Amit Anand Tiwari, Venkatesha Murthy
Institution: Indian Institute of Management Rohtak
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4403545123