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A study on the effects of cosmetic purchase behavior, consumption tendency, and appearance interest on recommendation intention in SNS cosmetic advertisements : Focusing on the moderating effect of model attractiveness

Year: 2024

Type: article

Study design: Observational Study

Source: The Korean Career Entrepreneurship & Business Association

DOI: 10.48206/kceba.2024.8.5.211

Authors: Junchul Kwak, Kyusoo Ha

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403553164

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