Work

Influence of Augmented Reality Marketing on Impulsive Buying

Year: 2024

Type: conference-paper

DOI: 10.1145/3696500.3696543

Author: Wenyu Song

Institution: Shanghai University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403553512

FWCI:

Cites: 18

Cited by:

Related to: 10