Work

Investigating the determinants of consumer confidence and online impulse buying intentions: an experimental study

Year: 2024

Type: article

Source: Asia-Pacific Journal of Business Administration

DOI: 10.1108/apjba-06-2024-0325

Authors: Raja Ahmed Jamil, Abdul Qayyum, Zia Ahmad, Adnan Muhammad Shah

Institutions: University of Haripur, National University of Sciences and Technology, Universität Hamburg

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403558178

FWCI: 7.016

Cites: 73

Cited by: 15

Related to: 10