Work

The Impact of Consumers’ Reference Dependency on Store-Brand Introduction

Year: 2024

Type: conference-paper

DOI: 10.1145/3696500.3696546

Author: Yune Zhong

Institution: Shanghai University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403569492

FWCI:

Cites: 10

Cited by:

Related to: 10