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A/B Split Test for Social Media Marketing Optimization: Comparing creative components using Facebook Ads Manager

Year: 2024

Type: article

Source: International Journal of Internet Manufacturing and Services

DOI: 10.1504/ijims.2026.10067299

Authors: Qing Yang, Rami Farhat

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403573282

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