Work

Generation Z and sustainability

Year: 2024

Type: article

Abstract: A survey of 652 Generation Z students shows that there is great interest in the topic of sustainability but that there is less willingness to delve deeper into the topic of sustainable companies or sustainable product labels or to get involved in the area of sustainability themselves. Incentives therefore need to be created to increase this willingness. These incentives should cover several levels.

Source: International Journal of Management and Economics Invention

DOI: 10.47191/ijmei/v10i10.04

Authors: Dr. Marcel Mock (CIIA, CEFA), Prof. Dr. Thomas Obermeier, Prof. Dr. Thomas Obermeier

Institution: FOM University of Applied Sciences for Economics and Management

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4403575264

FWCI: 0.472

Cites:

Cited by: 1

Related to: 10