Work

Fostering Parasocial Relationships with Virtual Influencers in the Uncanny Valley: Anthropomorphism, Autonomy, and a Multigroup Comparison

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2024.115024

Authors: Fanjue Liu, Rang Wang

Institutions: University of Florida, Huazhong University of Science and Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Humanities and Social Science Fund of Ministry of Education of China

OpenAlex ID: W4403585809

FWCI: 72.18

Cites: 88

Cited by: 101

Related to: 10