Work

Consumer possessed: A comment on assessing Belk’s “Possessions and the Extended Self”

Year: 2024

Type: article

Abstract: While outstanding in observing the contemporary experience of being a “consumer” to become a “canonical article” in consumer research, as Thompson deftly analyzes, Belk’s “Possessions and the Extended Self” is subject to varied traps of remaining within the “mainstream marketing’s ideological boat.” This commentary attempts to highlight these ideological traps as we hopefully escape contemporary capitalism’s system of production of consumer subjectivity.

Source: Marketing Theory

DOI: 10.1177/14705931241293203

Author: A Fuat Firat

Institution: The University of Texas Rio Grande Valley

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $3,700

OpenAlex ID: W4403627346

FWCI:

Cites: 9

Cited by:

Related to: 10