Work

The impact of public self-consciousness on purchase intentions: Roles of self-disclosure and avatar identification

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Global Scholars of Marketing Science

DOI: 10.1080/21639159.2024.2415624

Authors: Thi My Bui, Miyea Kim, Qi Jiang, Kyung Hoon Kim

Institution: Changwon National University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403638969

FWCI: 2.167

Cites: 60

Cited by: 3

Related to: 10