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“No time to buy”: Asking consumers to spend time to save money is perceived as fairer than asking them to spend money to save time

Year: 2024

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1002/jcpy.1444

Authors: Maria Giulia Trupia, Franklin Shaddy

Institution: University of California, Los Angeles

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403660317

FWCI: 1.871

Cites: 60

Cited by: 5

Related to: 10