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A Case Study on Persona Utilization in AI-Driven Virtual Influencers

Year: 2024

Type: article

Source: Journal of The Korean Society of Fashion Design

DOI: 10.18652/2024.24.3.9

Authors: 세종대학교 패션디자인학과 석사과정, Meeae Yoon, Youjung Lee, Jaeyoon Chung

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403670238

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