Work

Beyond influence: unraveling the complex tapestry of digital influencer dynamics in hyperconnected cultures

Year: 2024

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-07-2023-0552

Authors: Igor de Jesus Lobato Pompeu Gammarano, Nikhilesh Dholakia, Emílio José Montero Arruda Filho, Ruby Roy Dholakia

Institution: University of Rhode Island

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403691005

FWCI: 13.86

Cites: 87

Cited by: 19

Related to: 10