Work

Women empowerment in restaurants: effects of femvertising, purplewashing and feminist identity on consumers’ willingness to pay a premium

Year: 2024

Type: article

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/ijchm-03-2024-0398

Authors: Yizhi Li, Xi Yu, Ruoxi Qi, James Petrick

Institutions: LSU New Orleans, City University of Macau, The Ohio State University, Texas A&M University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Gender equality, Reduced inequalities

Open Access status: closed

OpenAlex ID: W4403692924

FWCI: 4.21

Cites: 66

Cited by: 9

Related to: 10