Work

Relationships of Soft Brand Hotel Brand Equity and Willingness to Pay a Premium

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Tourism Enhancement

DOI: 10.35498/kotes.2024.se9.47

Authors: Yeong-bae Choe, Joo-a Ba다

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403699162

FWCI:

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Related to: 10