Work

Impact of influencer marketing on buying behaviour of millennials and generation Z

Year: 2024

Type: article

Study design: Observational Study

Source: International Journal of Electronic Customer Relationship Management

DOI: 10.1504/ijecrm.2025.10067366

Authors: Kumar Sanu, Rimple Sharma

Institution: Lovely Professional University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403705449

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