Work

An Effective Customer Behavior Prediction System in Digital Marketing using Ensemble Serial Cascaded Network

Year: 2024

Type: conference-paper

DOI: 10.1109/iacis61494.2024.10721858

Authors: B. Sakthi, D. Sundar

Institution: Madurai Kamaraj University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403722960

FWCI: 1.298

Cites: 17

Cited by: 1

Related to: 10