Work

Enhancing Viewer Engagement: Exploring Generative Long Short Term Memory in Dynamic Ad Customization for Streaming Media

Year: 2024

Type: conference-paper

Source: International Conference on Smart Electronics and Communication (ICOSEC)

DOI: 10.1109/icosec61587.2024.10722064

Authors: Shashishekhar Ramagundam, Niharika Karne

Institutions: Troy University, Amtrak (United States), University of South Alabama

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403723035

FWCI: 3.939

Cites: 16

Cited by: 3

Related to: 10