Work

A Novel Approach to Enhance Influencer Marketing in E-commerce: A Cross-A-Siamese Perspective

Year: 2024

Type: conference-paper

DOI: 10.1109/iacis61494.2024.10721951

Authors: Nawab Akram, Suman Dahiya, A. Jafersadhiq, Akila D, Nitin Girdharwal, Amit Chauhan

Institutions: Kalasalingam Academy of Research and Education, Saveetha University, Christ University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403723672

FWCI:

Cites: 19

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Related to: 10