Work

Using Instagram live-streaming viewers model to derive two types of needs satisfaction

Year: 2024

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-05-2024-0707

Authors: Hsueh-Ling Wu, Tser Yieth Chen

Institution: National Taipei University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403732331

FWCI: 1.465

Cites: 38

Cited by: 2

Related to: 10