Work

Can Virtual Influencers Induce Destination Visit Intentions? A Mediation Analysis Journey Through the Uncanny Valley

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Travel Research

DOI: 10.1177/00472875241291144

Author: Anand Jhawar

Institution: Institute of Management Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403733729

FWCI: 29.18

Cites: 73

Cited by: 40

Related to: 10