The effect of social experience and content quality on the use of celebrity endorsement strategy in the social commerce context: a case study of Indonesia
Year: 2024
Type: article
Study design: Observational Study
Authors: Yonathan Dri Handarkho, Pupung Arifin
Institution: Atma Jaya University Yogyakarta
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4403744172