Work

Game On: Enhancing Customer Engagement Through Influencers’ Gamified Messages

Year: 2024

Type: article

Source: Journal of Travel Research

DOI: 10.1177/00472875241289565

Authors: Payal Kapoor, M. S. Balaji, Moutusi Maity

Institutions: Management Development Institute, École Supérieure de Commerce de Rennes, University of Southampton

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403747932

FWCI: 9.522

Cites: 103

Cited by: 13

Related to: 10