Work

How influencers can enhance consumer responses by value co-creation

Year: 2024

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-05-2023-0362

Authors: Jin Zhang, Lingkui Cai, Xiaoying Zheng

Institutions: Jinan University, Sun Yat-sen University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403772805

FWCI: 13.13

Cites: 86

Cited by: 18

Related to: 10