Work

Understanding the evolution of engagement with brand posts on social media using agent-based models

Year: 2024

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-08-2022-0623

Authors: Pavankumar Gurazada, Moutusy Maity

Institutions: Southeast Missouri State University, Indian Institute of Management Lucknow

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403775691

FWCI: 0.723

Cites: 66

Cited by: 1

Related to: 10