Work

How to establish customers’ green brand relationships and behaviors: from green consumption consciousness perspectives

Year: 2024

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-05-2024-0697

Author: Li-Chun Hsu

Institution: National Taitung University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Zero hunger

Open Access status: closed

OpenAlex ID: W4403781486

FWCI: 3.274

Cites: 88

Cited by: 7

Related to: 10