Make Your Dream Events Real: Creating Value by Connecting the Event Industry with Its Consumers: Interview with Julie Roth Novack, CEO and Cofounder of PartySlate
Year: 2024
Type: article
Abstract: Visiting your platform's website is a very pleasant experience.Images of awesome places, happy people and amazing food.Wow! Could you, as a start, explain what PartySlate offers and who it is for? JuliePartySlate is a platform that makes it easy for event professionals to build their brand, have a great digital presence and grow their business.The event planning market in the US is very fragmented, and there are about 300,000 local businesses that struggle to find the time for digital marketing.Our platform helps these businesses create robust profile pages to share their professional photo portfolio related to large-scale events. BobbyWhy did you found PartySlate?How did you come up with the idea?I have always liked events and organized my first rollerskating party already in seventh grade.Later, while planning corporate events in my digital agency and SaaS career, I saw the power of events: for recruiting, for fundraising, for sales incentive trips and as client conferences.Even though I was a digital person, I have always believed that people at their core want to connect.I planned over 50 corporate events and kept looking online for inspiration, new ideas and venues, and I was continuously disappointed -only dead ends or dated content that was irrelevant to me.When I redesigned -
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4403782717