Year: 2024
Type: article
Abstract: Dignified branding is a concept that emphasizes authenticity, respect for a product's inherent qualities, and transparent communication with consumers. This research paper explores the principles of dignified branding, contrasting it with fake branding practices characterized by deceit and exaggeration. By analyzing the implications of each approach, this study highlights the importance of maintaining integrity in brand representation. It posits that dignified branding fosters trust, loyalty, and sustainable growth, while fake branding undermines consumer confidence and damages brand reputation. The paper concludes that organizations should prioritize dignified branding to create meaningful connections with consumers and uphold their brand's dignity.
Author: Mandeep Gupta
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4403783070